Featured Projects

Pension Fund Tours: Canada & United States

Strategic Brand Leadership, Regional & International Market Engagement

I led the strategic brand vision and creative direction for the Pension Fund Tours in Canada and the U.S., launched in 2025 to engage top pension funds in each region. From concept through execution, I defined the branding, visual identity, and promotional campaigns, creating distinct systems tailored to each market while ensuring scalability across digital, experiential, and partner-facing channels.

Strategic Partnerships: The Canada tour included OMERS and HOOPP, while the U.S. tour featured TRS and TMRS. I collaborated closely with key partners to maximize cross-marketing opportunities, amplify engagement, and extend the tours’ reach, ensuring alignment of messaging and brand experience across all touchpoints.

Impact: Both tours achieved strong attendance, consistent brand presence, and highly positive feedback from participating institutions. The strategic framework and cross-marketing initiatives strengthened visibility, positioned the tours for future expansion, and reinforced long-term stakeholder engagement.