Digital Campaigns
Strategic Digital & Multi-Channel Marketing
I led the strategy and execution of integrated digital campaigns across social media, paid advertising, email marketing, display, and cross-promotional initiatives. By aligning campaign goals with business objectives, I crafted cohesive messaging, creative assets, and performance-driven campaigns that elevated brand awareness, engagement, and lead generation across multiple channels.
Key Initiatives: Campaigns spanned organic and paid social, display and programmatic ads, email nurture sequences, cross-promotional partnerships, and targeted audience segments. I collaborated closely with internal teams and external partners to optimize creative performance, ensure brand consistency, and maximize audience reach and impact across all digital touchpoints.
Impact: These campaigns drove measurable engagement, increased conversion rates, and strengthened brand presence across global audiences. The strategic integration of creative storytelling, data-driven targeting, and multi-channel distribution consistently delivered quantifiable results, supporting both short-term objectives and long-term brand growth.